Analytics: Solved

We are problem solvers. The tools we use are data, math, and hard work.

What makes us different?

There are plenty of firms with deep experience, or analytical strength, or advisory capabilities. But all three are required to deliver actionable, optimal, and strategic solutions to our clients’ challenges.

  • Real World Experience
  • Advanced Analytics
  • Strategic Advisory

We believe all three are required to delivery actionable, optimal, and strategic solutions to our clients’ challenges.

What People Say About Us
  • “As a venture fund with a portfolio containing broad and deep datasets, we needed a team that could bring a broad strategic mindset and cutting-edge analytics. Penfield provided both, and helped us advance our own internal capabilities along the way. Our work with Penfield spanned three years and contributed to the successful exit of one of our core firms.”
    Eric Green
  • “Penfield helped guide us to a 45% improvement in ROI on our $200MM marketing spend in less than 2 years. They were an integral part of my team. I felt perfectly comfortable having them work directly with any department in the company. They also professionally presented their work to the CEO and the executive leadership team. Pat and his team are true partners when it comes to growing a business.”
    Ron Stoupa
  • I am super happy with how the project went. [Penfield] has been so helpful, clear and candid.
    Global Consumer Insights, Top CPG
  • When Penfield joins a project, they join the team. We don’t get “out of scope” style no’s. When there’s a need they help us solve it; it’s never about can’t, it’s always ‘how do we’?
    Nick Wzientek
    Nick Wzientek
    Director, Enterprise Analytics
What We Are Thinking
July 23, 2021

Alteryx: Finance’s new best friend?

Alteryx is quickly becoming a leader in the analytics and data science automation space. However, it’s also being adopted by Finance and Accounting teams. Why? It […]
September 27, 2018

Using Big Tools to measure Small Impacts

A retailer client considering pulling back on a certain marketing vehicle because “it wasn’t working.”  The supporting evidence was the same-store sales percentage growth numbers (“comps” […]
August 16, 2017

4-Line Case Study: Machine Learning applied to Vision

Problem Statement: A client had a unique challenge: they needed to know their inventory levels on their shop floor at each of their facilities, but could […]
November 30, 2016

Key Value Item Series II: a KVI to whom?

This post is part II of our series on Key Value Items, or KVIs.  Read Part I here, and other pricing work here. Identifying KVIs as […]