We are solvers.
The tools we use are data, math, and hard work.

What makes us different?

There are plenty of firms with deep experience, or analytical strength, or advisory capabilities. But all three are required to deliver actionable, optimal, and strategic solutions to our clients’ challenges.

I am super happy with how the project went. [Penfield] has been so helpful, clear and candid.


Global Consumer Insights, Top CPG

As a venture fund with a portfolio containing broad and deep datasets, we needed a team that could bring a broad strategic mindset and cutting-edge analytics. Penfield provided both, and helped us advance our own internal capabilities along the way. Our work with Penfield spanned three years and contributed to the successful exit of one of our core firms.

Eric Green


Penfield helped guide us to a 45% improvement in ROI on our $200MM marketing spend in less than 2 years.  They were an integral part of my team.  I felt perfectly comfortable having them work directly with any department in the company.  They also professionally presented their work to the CEO and the executive leadership team.  Pat and his team are true partners when it comes to growing a business.

RON Stoupa