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How NOT to communicate a Price Change

In some sectors changing price isn’t as easy as a new shelf sticker.  But that doesn’t mean it’s acceptable to communicate your price thoughtlessly, as APS did below.  While I’m sure it’s that the power company’s cost structure is changing, blaming conservation efforts is not just artless, it’s bad for business.  And using allowed to implement a new charge” does little except angers customers as they pay their bill.

(Photo credit: Reddit)

Now power as a utility usually doesn’t have competition, so I’m sure customer satisfaction is a low priority, but good writing (or even just the avoidance of terrible writing) is free and easy.

 

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