Case Studies
Practice Areas
Marketing ROI
Pricing
Circular Optimization
Key Value Items
Customer Segmentation
Custom Analytics
Penfield Thinking
Recent Work
Contact Us
Case Studies
Practice Areas
Marketing ROI
Pricing
Circular Optimization
Key Value Items
Customer Segmentation
Custom Analytics
Penfield Thinking
Recent Work
Contact Us
Recent Penfield Case Studies & White Papers
Your Weekly Flyer is Broken. Here’s Why.
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3 Signs You’re Hostage To Your Analytics
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The Six Analytic Capabilities of Retail Pricing Excellence
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What to Keep Today for Tomorrow’s Analytics
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If Print is Dying, Why is Circular ROI Increasing?
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The Case for Strategic Pricing
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Where’s The Bottom in Print Spend?
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Making Better Circulars- More Winners or Fewer Losers?
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Your Merchants Have Fired You. They just haven’t told you yet.
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