What we think
September 27, 2018
A retailer client considering pulling back on a certain marketing vehicle because “it wasn’t working.” The supporting evidence was the same-store sales percentage growth numbers (“comps” […]
May 24, 2016
As data and analytics become more important to firms’ strategies, senior leaders are demanding more insights and more depth from their analytics teams (whether internal or 3rd […]
October 21, 2014
We’re asked all the time for some good books around analytics, big data, and their applications to business. We love what we do, so after a […]
October 9, 2013
A recent HBR article titled “Understanding Fairness is the Key to Keeping Customers” caught our eyes this week. From the headline we expected another rant on […]
May 22, 2013
Imagine you’re in negotiations for a new job, and the hiring manager says “Well, we’ll throw in the ‘gold’ relocation package instead of the ‘silver'” at […]
May 16, 2013
Another day, another incendiary article up in arms about the fact that two people may see different prices at the same website. The truth of the […]
February 22, 2013
In some sectors changing price isn’t as easy as a new shelf sticker. But that doesn’t mean it’s acceptable to communicate your price thoughtlessly, as APS […]
February 21, 2013
I once asked a contractor about those Central Vacs that have some houses have, and he shrugged and said “I’ve ripped just as many out as […]