What we think

September 27, 2018

Using Big Tools to measure Small Impacts

A retailer client considering pulling back on a certain marketing vehicle because “it wasn’t working.”  The supporting evidence was the same-store sales percentage growth numbers (“comps” […]
May 24, 2016

3 Signs You’re A Hostage to Analytics

As data and analytics become more important to firms’ strategies, senior leaders are demanding more insights and more depth from their analytics teams (whether internal or 3rd […]
October 21, 2014

The Big Data Book List

We’re asked all the time for some good books around analytics, big data, and their applications to business.  We love what we do, so after a […]
October 9, 2013

“Fairness” in Pricing

A recent HBR article titled “Understanding Fairness is the Key to Keeping Customers” caught our eyes this week. From the headline we expected another rant on […]
May 22, 2013

Reactive Devaluation and The Economics of “Free”

Imagine you’re in negotiations for a new job, and the hiring manager says “Well, we’ll throw in the ‘gold’ relocation package instead of the ‘silver'” at […]
May 16, 2013

Online Price Discrimination: Neither Nefarious nor Unethical

Another day, another incendiary article up in arms about the fact that two people may see different prices at the same website. The truth of the […]
February 22, 2013

How NOT to communicate a Price Change

In some sectors changing price isn’t as easy as a new shelf sticker.  But that doesn’t mean it’s acceptable to communicate your price thoughtlessly, as APS […]
February 21, 2013

The Dangers of Retail Pricing Software

I once asked a contractor about those Central Vacs that have some houses have, and he shrugged and said “I’ve ripped just as many out as […]