What we think
December 20, 2012
As firms grow in sophistication with their pricing capabilities, at some point they exhaust the opportunities that internal to their company, and start looking outside to […]
June 7, 2012
I love Derek Thompson at the Atlantic. But this article compares “attention” and “users” across marketing vehicles, which ends up having very little to do with […]
May 21, 2012
A great article in the NYTimes on Signaling in Pricing. This often reduce elasticities, or in extreme case even turn it positive, defined as a Giffen […]
May 4, 2012
We’re pretty passionate about pricing, and I’d like to think that when we win a client’s business it’s because we offer answers that better address the […]
March 29, 2012
It’s this kind of aggravating nonsense and irresponsible writing that sets the field of marketing measurement back years. And infuriatingly, it is read by a lot […]
March 28, 2012
The NYT has a great article on the state of promotion pricing in retail. JC Penney is trying to get “off the drug” of discounting and […]
March 22, 2012
A recent study from Columbia University just confirmed what we’ve been hearing for years: Marketers have access to lots of different metrics, but just not the […]
March 13, 2012
A Fortune-50 Retailer CEO was facing slowing store growth and a declining economy, and was accelerating price increases across the store that were growing the bottom […]