What we think

December 20, 2012

Game Theory in Pricing

As firms grow in sophistication with their pricing capabilities, at some point they exhaust the opportunities that internal to their company, and start looking outside to […]
June 7, 2012

More on “The Death of Print” Or not?

I love Derek Thompson at the Atlantic.  But this article compares “attention” and “users” across marketing vehicles, which ends up having very little to do with […]
May 21, 2012

Signaling in Pricing

A great article in the NYTimes on Signaling in Pricing.  This often reduce elasticities, or in extreme case even turn it positive, defined as a Giffen […]
May 4, 2012

Pricing Naïveté

We’re pretty passionate about pricing, and I’d like to think that when we win a client’s business it’s because we offer answers that better address the […]
March 29, 2012


It’s this kind of aggravating nonsense and irresponsible writing that sets the field of marketing measurement back years.  And infuriatingly, it is read by a lot […]
March 28, 2012

Retailer Pricing Prisoner’s Dilemma

The NYT has a great article on the state of promotion pricing in retail.  JC Penney is trying to get “off the drug” of discounting and […]
March 22, 2012

Tons of Metrics, Just Not the Right Ones

A recent study from Columbia University just confirmed what we’ve been hearing for years: Marketers have access to lots of different metrics, but just not the […]
March 13, 2012

Pricing in a Duopoly: Penny Wise, Pound Foolish

A Fortune-50 Retailer CEO was facing slowing store growth and a declining economy, and was accelerating price increases across the store that were growing the bottom […]