As firms grow in sophistication with their pricing capabilities, at some point they exhaust the opportunities that internal to their company, and start looking outside to […]
I love Derek Thompson at the Atlantic. But this article compares “attention” and “users” across marketing vehicles, which ends up having very little to do with […]
A great article in the NYTimes on Signaling in Pricing. This often reduce elasticities, or in extreme case even turn it positive, defined as a Giffen […]
We’re pretty passionate about pricing, and I’d like to think that when we win a client’s business it’s because we offer answers that better address the […]
It’s this kind of aggravating nonsense and irresponsible writing that sets the field of marketing measurement back years. And infuriatingly, it is read by a lot […]
A recent study from Columbia University just confirmed what we’ve been hearing for years: Marketers have access to lots of different metrics, but just not the […]
A Fortune-50 Retailer CEO was facing slowing store growth and a declining economy, and was accelerating price increases across the store that were growing the bottom […]