What we think

February 27, 2012

Bot Lunacy

Haven’t The Terminator, and I, Robot taught us that there will always need to be a human at the controls of the robot army?  Even as […]
January 20, 2012

Three Times to Ignore Analytics

Many of our clients have trouble striking the balance between the Art (their intuition and gut feels) and Science (analytical results and ROI) of their marketing plans. […]
December 9, 2011

Showrooms for Amazon

One issue guaranteed to spark heated conversation and debate with our brick-and-mortar retail clients is how to respond to Amazon.  And the story is only getting […]
October 31, 2011

Minimum Advertised Price: Pigs get fat, Hogs gets slaughtered

Ever wonder why you can’t get an iPhone for cheaper at Verizon than AT&T?  The practice in certain industries is for manufacturers to establish a Minimum […]
May 13, 2011

“Math Majors, Rejoice!” Analytics in Healthcare

An article in today’s NYTimes cites a McKinsey study that shows the value of analytics to healthcare in the US could be $300 Billion.   They […]
March 29, 2011

Tornado Charts for Sensitivity

One of my favorite outputs from our marketing analytics models never gets its due.  It shows which factors are moving the business results more than others. […]
March 28, 2011

Tom Davenport on Enterprise Analytics

Tom Davenport’s Competing on Analytics was extraordinarily helpful when I was setting up supply chain, marketing, pricing, and competitive intelligence analytics teams inside Home Depot.  His […]
February 11, 2011

The Kids Are All Right

I’m lucky enough to be a guest lecturer at both Columbia Business School and NYU’s Stern School of Business.  The session is in two parts: first […]