What we think
February 27, 2012
Haven’t The Terminator, and I, Robot taught us that there will always need to be a human at the controls of the robot army? Even as […]
January 20, 2012
Many of our clients have trouble striking the balance between the Art (their intuition and gut feels) and Science (analytical results and ROI) of their marketing plans. […]
December 9, 2011
One issue guaranteed to spark heated conversation and debate with our brick-and-mortar retail clients is how to respond to Amazon. And the story is only getting […]
October 31, 2011
Ever wonder why you can’t get an iPhone for cheaper at Verizon than AT&T? The practice in certain industries is for manufacturers to establish a Minimum […]
May 13, 2011
An article in today’s NYTimes cites a McKinsey study that shows the value of analytics to healthcare in the US could be $300 Billion. They […]
March 29, 2011
One of my favorite outputs from our marketing analytics models never gets its due. It shows which factors are moving the business results more than others. […]
March 28, 2011
Tom Davenport’s Competing on Analytics was extraordinarily helpful when I was setting up supply chain, marketing, pricing, and competitive intelligence analytics teams inside Home Depot. His […]
February 11, 2011
I’m lucky enough to be a guest lecturer at both Columbia Business School and NYU’s Stern School of Business. The session is in two parts: first […]