Many of our clients have trouble striking the balance between the Art (their intuition and gut feels) and Science (analytical results and ROI) of their marketing plans. […]
One issue guaranteed to spark heated conversation and debate with our brick-and-mortar retail clients is how to respond to Amazon. And the story is only getting […]
Ever wonder why you can’t get an iPhone for cheaper at Verizon than AT&T? The practice in certain industries is for manufacturers to establish a Minimum […]
One of my favorite outputs from our marketing analytics models never gets its due. It shows which factors are moving the business results more than others. […]
Tom Davenport’s Competing on Analytics was extraordinarily helpful when I was setting up supply chain, marketing, pricing, and competitive intelligence analytics teams inside Home Depot. His […]