What we think
January 29, 2011
Beezid.com is run by evil geniuses
My college roommate once said “When you get deep into any subject, you learn that it quickly becomes a totally different subject. Math becomes computer science,
November 16, 2010
Cotton Prices Kill Advertising
“Cotton prices have jumped 95% in the last 12 months, so we’re going to cut advertising.” That doesn’t seem like it makes much sense, yet it’s
October 31, 2010
Advertising Effectiveness in Voting
There’s a phenomenal NYTimes Magazine article today that blends two of my favorite topics: behavioral science and advertising effectiveness, and comes complete with shoutouts to two
October 19, 2010
Smarts vs. Diversity of Opinions
In the messy world of team decision making, what factors improve the outcome?
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