What we think

January 29, 2011

Beezid.com is run by evil geniuses

My college roommate once said “When you get deep into any subject, you learn that it quickly becomes a totally different subject.  Math becomes computer science, […]
November 16, 2010

Cotton Prices Kill Advertising

“Cotton prices have jumped 95%  in the last 12 months, so we’re going to cut advertising.” That doesn’t seem like it makes much sense, yet it’s […]
October 31, 2010

Advertising Effectiveness in Voting

There’s a phenomenal NYTimes Magazine article today that blends two of my favorite topics: behavioral science and advertising effectiveness, and comes complete with shoutouts to two […]
October 19, 2010

Smarts vs. Diversity of Opinions

In the messy world of team decision making, what factors improve the outcome?