What we think
January 29, 2011
My college roommate once said “When you get deep into any subject, you learn that it quickly becomes a totally different subject. Math becomes computer science, […]
November 16, 2010
“Cotton prices have jumped 95% in the last 12 months, so we’re going to cut advertising.” That doesn’t seem like it makes much sense, yet it’s […]
October 31, 2010
There’s a phenomenal NYTimes Magazine article today that blends two of my favorite topics: behavioral science and advertising effectiveness, and comes complete with shoutouts to two […]
October 19, 2010
In the messy world of team decision making, what factors improve the outcome?