What we think

September 27, 2018

Using Big Tools to measure Small Impacts

A retailer client considering pulling back on a certain marketing vehicle because “it wasn’t working.”  The supporting evidence was the same-store sales percentage growth numbers (“comps” […]
June 10, 2016

The Weekly Flyer is Broken. Here’s Why.

We’re analytic practitioners, but we’re constantly preaching that there’s an art and a science to most of the decisions that retailers make.  Circular design, however, is […]
May 24, 2016

3 Signs You’re A Hostage to Analytics

As data and analytics become more important to firms’ strategies, senior leaders are demanding more insights and more depth from their analytics teams (whether internal or 3rd […]
May 15, 2016

Improving Print Circular: more wins or fewer losses?

One retailer’s efforts to bring back the print circular’s ROI. There are many methods retailers use to make their circular work harder, but the fastest way […]
October 21, 2014

The Big Data Book List

We’re asked all the time for some good books around analytics, big data, and their applications to business.  We love what we do, so after a […]
December 23, 2013

Key Value Item Series I: (Re)Defining the KVI

This post is part I of our series on Key Value Items, or KVIs.  Read Part II here.  If you’re looking to get a better handle on […]
October 8, 2013

Measuring the ROI of PR Activities: 3 Central themes

As part of an ongoing conversation with some thought leader clients in the sports apparel sector, we discussed how to best measure PR activities. They were […]
July 19, 2013

The future of Digital Ad Budgets

We give a presentation to a roomful of NYU Stern MBA students this week on the state of Marketing Measurement and Accountability.  As always, the students […]