What we think
September 27, 2018
A retailer client considering pulling back on a certain marketing vehicle because “it wasn’t working.” The supporting evidence was the same-store sales percentage growth numbers (“comps” […]
June 10, 2016
We’re analytic practitioners, but we’re constantly preaching that there’s an art and a science to most of the decisions that retailers make. Circular design, however, is […]
May 24, 2016
As data and analytics become more important to firms’ strategies, senior leaders are demanding more insights and more depth from their analytics teams (whether internal or 3rd […]
May 15, 2016
One retailer’s efforts to bring back the print circular’s ROI. There are many methods retailers use to make their circular work harder, but the fastest way […]
October 21, 2014
We’re asked all the time for some good books around analytics, big data, and their applications to business. We love what we do, so after a […]
December 23, 2013
This post is part I of our series on Key Value Items, or KVIs. Read Part II here. If you’re looking to get a better handle on […]
October 8, 2013
As part of an ongoing conversation with some thought leader clients in the sports apparel sector, we discussed how to best measure PR activities. They were […]
July 19, 2013
We give a presentation to a roomful of NYU Stern MBA students this week on the state of Marketing Measurement and Accountability. As always, the students […]