A retailer client considering pulling back on a certain marketing vehicle because “it wasn’t working.” The supporting evidence was the same-store sales percentage growth numbers (“comps” […]
We’re analytic practitioners, but we’re constantly preaching that there’s an art and a science to most of the decisions that retailers make. Circular design, however, is […]
As data and analytics become more important to firms’ strategies, senior leaders are demanding more insights and more depth from their analytics teams (whether internal or 3rd […]
One retailer’s efforts to bring back the print circular’s ROI. There are many methods retailers use to make their circular work harder, but the fastest way […]
As part of an ongoing conversation with some thought leader clients in the sports apparel sector, we discussed how to best measure PR activities. They were […]
We give a presentation to a roomful of NYU Stern MBA students this week on the state of Marketing Measurement and Accountability. As always, the students […]