What we think
June 12, 2013
A paper from the National Bureau of Economic Research concluded that the ROI of search engine marketing are “a fraction of conventional estimates” and in the studied company […]
May 31, 2013
A recent blog got quite a lot of attention recently when it decried the declining profitability of Google Adwords. We’ve been predicting this for a while, […]
May 20, 2013
An NYT article finally calls out the unspoken heroes of big data: those who aggregate, collect, cleanse, and validate raw data before they are analyzed. In […]
November 14, 2012
A client recommended this blog post summarizing the main components of price promotion measurement. Across industries, our experience is that lift and halo almost never offset […]
September 6, 2012
As companies continue to try to actually deliver on the promise of “Big Data,” we’ve seen a number of them fall flat on their faces in […]
July 26, 2012
Analytics should rarely live alone- they should support (but not replace) a broader ecosystem of decision inputs. But we can empathize with a common challenge- “what […]
June 7, 2012
I love Derek Thompson at the Atlantic. But this article compares “attention” and “users” across marketing vehicles, which ends up having very little to do with […]
March 29, 2012
It’s this kind of aggravating nonsense and irresponsible writing that sets the field of marketing measurement back years. And infuriatingly, it is read by a lot […]