What we think
March 22, 2012
A recent study from Columbia University just confirmed what we’ve been hearing for years: Marketers have access to lots of different metrics, but just not the […]
March 21, 2012
There’s no shortage of coverage of late for “big data analytics” and the hype around it: Forbes’ “How Target Figured Out A Teen Girl Was Pregnant Before Her […]
February 16, 2012
Download the below in a 1-page whitepaper on circular ROI. There’s been a lot of noise in the advertising industry about the impending death of print as an […]
January 20, 2012
Many of our clients have trouble striking the balance between the Art (their intuition and gut feels) and Science (analytical results and ROI) of their marketing plans. […]
November 10, 2011
A great read is here at NYTimes.com on their “You’re the boss” blog about running a small business. Our reactions are: 1) Pretty amazing that the […]
July 5, 2011
We recently delivered a marketing assessment to a marketing team led by someone who had recently come from a large chewing gum brand. He relayed a […]
June 10, 2011
When people look to measure the response of Hispanic advertising tactics, the knee-jerk response is often to try to isolate Hispanic populations sets so as to […]
May 16, 2011
I’m lucky enough to have worked with some clients for many years, many through modeling relationships in which we have measured their key macroeconomic drivers. We get […]