What we think

March 22, 2012

Tons of Metrics, Just Not the Right Ones

A recent study from Columbia University just confirmed what we’ve been hearing for years: Marketers have access to lots of different metrics, but just not the […]
March 21, 2012

Advice to New Grads for “Big Data” Jobs in Retail

There’s no shortage of coverage of late for “big data analytics” and the hype around it:  Forbes’ “How Target Figured Out A Teen Girl Was Pregnant Before Her […]
February 16, 2012

If Print is Dying, Why is Circular ROI Increasing?

Download  the below in a 1-page whitepaper on circular ROI. There’s been a lot of noise in the advertising industry about the impending death of print as an […]
January 20, 2012

Three Times to Ignore Analytics

Many of our clients have trouble striking the balance between the Art (their intuition and gut feels) and Science (analytical results and ROI) of their marketing plans. […]
November 10, 2011

Turning off Adwords

A great read is here at NYTimes.com on their “You’re the boss” blog about running a small business.  Our reactions are: 1) Pretty amazing that the […]
July 5, 2011

Real World Validation of Marketing Contribution

We recently delivered a marketing assessment to a marketing team led by someone who had recently come from a large chewing gum brand.  He relayed a […]
June 10, 2011

Marketing to Acculturated Hispanic Audiences

When people look to measure the response of Hispanic advertising tactics, the knee-jerk response is often to try to isolate Hispanic populations sets so as to […]
May 16, 2011

Macroeconomic Dissociation

I’m lucky enough to have worked with some clients for many years, many through modeling relationships in which we have measured their key macroeconomic drivers.  We get […]