What we think
May 13, 2011
An article in today’s NYTimes cites a McKinsey study that shows the value of analytics to healthcare in the US could be $300 Billion. They […]
April 21, 2011
How you measure marketing is important, but some of the most critical conversations happen before any analytics. I shared some time with the CMO of a […]
March 29, 2011
One of my favorite outputs from our marketing analytics models never gets its due. It shows which factors are moving the business results more than others. […]
March 28, 2011
Tom Davenport’s Competing on Analytics was extraordinarily helpful when I was setting up supply chain, marketing, pricing, and competitive intelligence analytics teams inside Home Depot. His […]
February 13, 2011
There was a great article on “black hat” search engine optimization in today’s NYTimes. Under most circumstances I’m the last person to recommend reading comments […]
February 11, 2011
I’m lucky enough to be a guest lecturer at both Columbia Business School and NYU’s Stern School of Business. The session is in two parts: first […]
February 11, 2011
When we’re doing marketing analytics work, we’re often asked by clients how much they can spend in a certain media. The implied second half of the […]
January 26, 2011
When clients engage us repeatedly to track their marketing effectiveness and ROI over time, we are allowed a much deeper and more strategic role with them. […]