What we think

May 13, 2011

“Math Majors, Rejoice!” Analytics in Healthcare

An article in today’s NYTimes cites a McKinsey study that shows the value of analytics to healthcare in the US could be $300 Billion.   They […]
April 21, 2011

What is Marketing Accountable For?

How you measure marketing is important, but some of the most critical conversations happen before any analytics.  I shared some time with the CMO of a […]
March 29, 2011

Tornado Charts for Sensitivity

One of my favorite outputs from our marketing analytics models never gets its due.  It shows which factors are moving the business results more than others. […]
March 28, 2011

Tom Davenport on Enterprise Analytics

Tom Davenport’s Competing on Analytics was extraordinarily helpful when I was setting up supply chain, marketing, pricing, and competitive intelligence analytics teams inside Home Depot.  His […]
February 13, 2011

Out Googling Google- Gaming PageRank

There was a great article on “black hat” search engine optimization in today’s NYTimes.   Under most circumstances I’m the last person to recommend reading comments […]
February 11, 2011

The Kids Are All Right

I’m lucky enough to be a guest lecturer at both Columbia Business School and NYU’s Stern School of Business.  The session is in two parts: first […]
February 11, 2011

Check your digital media for Adstock effects

When we’re doing marketing analytics work, we’re often asked by clients how much they can spend in a certain media.  The implied second half of the […]
January 26, 2011

Surprise! Your Marketing ROI isn’t Surprising

When clients engage us repeatedly to track their marketing effectiveness and ROI over time, we are allowed a much deeper and more strategic role with them. […]