What we think
January 18, 2011
Though I’ve posted on this topic recently, I’ve had requests for a more specific look at how to start and maintain data today for future analytics […]
December 23, 2010
We often find ourselves in the situation in which our recommendations require changes that are large in magnitude or challenge the sacred cows of an organization. […]
December 11, 2010
We work with many companies that are just getting started on the pathway to analytics. Their data is usually better than they think it is, though […]
December 8, 2010
As digital tactics continue to explode in breadth as well as depth, we’re being asked about how to think about remarketing in the context of other […]
November 16, 2010
“Cotton prices have jumped 95% in the last 12 months, so we’re going to cut advertising.” That doesn’t seem like it makes much sense, yet it’s […]
November 13, 2010
Last month I spoke at a conference on the challenges and best practices of measuring Hispanic marketing. Slides are available here, and podcast available here.
November 6, 2010
Test vs. Control, and Regression. Which tool for which problem?