What we think
November 1, 2010
"Social Listening" data is getting better and better. What should we do about it?
October 31, 2010
There’s a phenomenal NYTimes Magazine article today that blends two of my favorite topics: behavioral science and advertising effectiveness, and comes complete with shoutouts to two […]
October 22, 2010
Anyone can calculate an ROI, but just the word is the same doesn't mean that it's actually measuring the same thing. Or that it's correct.