What we think
November 1, 2010
What to do about Blogs?
"Social Listening" data is getting better and better. What should we do about it?
October 31, 2010
Advertising Effectiveness in Voting
There’s a phenomenal NYTimes Magazine article today that blends two of my favorite topics: behavioral science and advertising effectiveness, and comes complete with shoutouts to two
October 22, 2010
Your Search and Banner ROI is Wrong
Anyone can calculate an ROI, but just the word is the same doesn't mean that it's actually measuring the same thing. Or that it's correct.
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