What we think

November 1, 2010

What to do about Blogs?

"Social Listening" data is getting better and better. What should we do about it?
October 31, 2010

Advertising Effectiveness in Voting

There’s a phenomenal NYTimes Magazine article today that blends two of my favorite topics: behavioral science and advertising effectiveness, and comes complete with shoutouts to two […]
October 22, 2010

Your Search and Banner ROI is Wrong

Anyone can calculate an ROI, but just the word is the same doesn't mean that it's actually measuring the same thing. Or that it's correct.