What we think

May 22, 2013

Reactive Devaluation and The Economics of “Free”

Imagine you’re in negotiations for a new job, and the hiring manager says “Well, we’ll throw in the ‘gold’ relocation package instead of the ‘silver'” at […]
May 16, 2013

Online Price Discrimination: Neither Nefarious nor Unethical

Another day, another incendiary article up in arms about the fact that two people may see different prices at the same website. The truth of the […]
February 22, 2013

How NOT to communicate a Price Change

In some sectors changing price isn’t as easy as a new shelf sticker.  But that doesn’t mean it’s acceptable to communicate your price thoughtlessly, as APS […]
February 21, 2013

The Dangers of Retail Pricing Software

I once asked a contractor about those Central Vacs that have some houses have, and he shrugged and said “I’ve ripped just as many out as […]
December 20, 2012

Game Theory in Pricing

As firms grow in sophistication with their pricing capabilities, at some point they exhaust the opportunities that internal to their company, and start looking outside to […]
May 21, 2012

Signaling in Pricing

A great article in the NYTimes on Signaling in Pricing.  This often reduce elasticities, or in extreme case even turn it positive, defined as a Giffen […]
May 4, 2012

Pricing Naïveté

We’re pretty passionate about pricing, and I’d like to think that when we win a client’s business it’s because we offer answers that better address the […]
March 28, 2012

Retailer Pricing Prisoner’s Dilemma

The NYT has a great article on the state of promotion pricing in retail.  JC Penney is trying to get “off the drug” of discounting and […]