Imagine you’re in negotiations for a new job, and the hiring manager says “Well, we’ll throw in the ‘gold’ relocation package instead of the ‘silver'” at […]
In some sectors changing price isn’t as easy as a new shelf sticker. But that doesn’t mean it’s acceptable to communicate your price thoughtlessly, as APS […]
As firms grow in sophistication with their pricing capabilities, at some point they exhaust the opportunities that internal to their company, and start looking outside to […]
A great article in the NYTimes on Signaling in Pricing. This often reduce elasticities, or in extreme case even turn it positive, defined as a Giffen […]
We’re pretty passionate about pricing, and I’d like to think that when we win a client’s business it’s because we offer answers that better address the […]