What we think
May 22, 2013
Imagine you’re in negotiations for a new job, and the hiring manager says “Well, we’ll throw in the ‘gold’ relocation package instead of the ‘silver'” at […]
May 16, 2013
Another day, another incendiary article up in arms about the fact that two people may see different prices at the same website. The truth of the […]
February 22, 2013
In some sectors changing price isn’t as easy as a new shelf sticker. But that doesn’t mean it’s acceptable to communicate your price thoughtlessly, as APS […]
February 21, 2013
I once asked a contractor about those Central Vacs that have some houses have, and he shrugged and said “I’ve ripped just as many out as […]
December 20, 2012
As firms grow in sophistication with their pricing capabilities, at some point they exhaust the opportunities that internal to their company, and start looking outside to […]
May 21, 2012
A great article in the NYTimes on Signaling in Pricing. This often reduce elasticities, or in extreme case even turn it positive, defined as a Giffen […]
May 4, 2012
We’re pretty passionate about pricing, and I’d like to think that when we win a client’s business it’s because we offer answers that better address the […]
March 28, 2012
The NYT has a great article on the state of promotion pricing in retail. JC Penney is trying to get “off the drug” of discounting and […]