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“I Can” vs. “I Should” use Big Data
September 6, 2012
Game Theory in Pricing
December 20, 2012
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  • Marketing Measurement
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    A client recommended this blog post summarizing the main components of price promotion measurement.  Across industries, our experience is that lift and halo almost never offset the markdown, cannibalization, and pull-forward effects.   That said, promotion is a critical marketing lever, and avoiding it entirely is a pretty bad idea.

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