Practice Areas – Penfield

Case Studies
Practice Areas
Penfield Thinking
Recent Work
Contact Us

Case Studies
Practice Areas
Penfield Thinking
Recent Work
Contact Us

Pricing Analytics

Marketing ROI

Customer Segmentation

Circular Optimization

Key Value Items

Custom Analytics

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Recent Thinking

Using Big Tools to measure Small Impacts
4-Line Case Study: Machine Learning applied to Vision
Key Value Item Series II: a KVI to whom?
The Weekly Flyer is Broken. Here’s Why.
3 Signs You’re A Hostage to Analytics

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adwords amazon analyst analytics Artificial Intelligence big data circular digital ecomm elasticity experimental design flyer heavy up key value item key value items KVI Machine Learning MAP marketing roi merchandising minimum advertised price multi-channel negotiation negotiations omnichannel PR price pricing print print circular public relations purchase funnel reading list retail retail analytics test vs. control Vision

Penfield

306 S. Washington Ave, Suite 222, Royal Oak, MI 48067

203.200.0015

info@penfield.one