Today’s marketing leaders have to deliver rigorous ROI for the entirety of their marketing spend. Every CMO needs to be able to answer these four questions:
- What is the ROI of the entire marketing budget?
- How is each part of the portfolio performing?
- Which ones are showing diminishing marginal returns?
- What could marketing deliver with 10% more budget? 10% less?
Penfield doesn’t just keep score of marketing performance; we actively put points on the board for our clients.