Gone are the days when Marketing was a cost center.

Today’s marketing leaders have to deliver rigorous ROI for the entirety of their marketing spend. ¬†Every CMO needs to be able to answer these four questions:

  • What is the ROI of the entire marketing budget?
  • How is each part of the portfolio performing?
  • Which ones are showing diminishing marginal returns?
  • What could marketing deliver with 10% more budget? ¬†10% less?

Penfield doesn’t just keep score of marketing performance; we actively put points on the board for our clients.

Our results speak for themselves: