Don’t see your particular problem listed here? Don’t worry. These clients didn’t either until they did.
We’re proud of our work, and the fact that our clients keep coming back proves that they are too.
On behalf of a retailer, audited a marketing agency's analytics platform for analytic rigor to determine accuracy and precision. Set the roadmap for effective integration of result metrics into short-, medium-, and long-term decision planning.
Determined the market landscape and context for recently-acquired tax consultancy. Recommended pricing strategy and market positioning to grow margin and share of market.
Designed, developed, and deployed customer scoring system to drive personalized marketing efforts to maximize ROI. Embedded in client tech stack and trained client-side staff on usage and maintenance.
Built 7-year forecast process to allow advanced scenario exploration and sensitivity analysis.
Customized assortment offerings for each individual retail partner, optimizing for unique customer preferences and sales strategies.
Interrogated clickstream data to model customer behavior patterns at online storefronts of retail partners.
Built dataset infrastructure, business intelligence, and analytics capabilities through acquisition, rebranding, and concept launch.
Measured ROI of online, offline, and in-store activities across wholesale, retail, and ecomm channels.
Measured Marketing ROI and Patient Lifetime Value on new, lapsed, and recurring patients across 150+ practice locations.
Deployed Penfield’s print ad “Analytics-as-a-Service” tool in over 800 stores, with particular focus on category space allocations.
Developed custom “PalletVision” tool that uses computer vision and machine learning to measure warehouse inventory levels using consumer-grade web cameras.
Determined direction for SaaS firm at critical strategic junction with firm leadership and PE owners to dominate their niche while still delivering performance targets.
Analyzed first-ever global brand marketing push in three target cities across UK, US, and Japan and developed global “heavy-up playbook” for future campaigns.
Trained internal analytics teams on real-world deployment of Marketing Mix Models as they in-sourced components of their analytical needs.
Delivered quarterly Marketing ROI diagnostic models, predictive forecasting models, and customer segment diagnostic models resulting in a 48% increase in mROI delivery over three year engagement.
Analyzed pricing landscape with competitive intelligence and deep customer interviews supporting a 48% increase in price with near-zero customer attrition.
Determined current and to-be data flows for consulting systems across global offices.
Built and deployed custom promotion ranking algorithm for “next most likely” scoring of available offers, and streamlined multiple analytic operations over three-year engagement.
Developed the future state strategy for integration of RPA (Robotic Process Automation) into the operational improvement team’s portfolio, identifying critical bottlenecks and measuring the impacts.
Deployed customer segmentation initiatives into the merchandising team, maximizing vendor funding and optimizing CRM activities.
Measured response and ROI of various marketing and stadium promotions, controlling for team strength, opponent strength, weather, and more.