Built dataset infrastructure, business intelligence, and analytics capabilities through acquisition, rebranding, and concept launch.
Measured ROI of online, offline, and in-store activities across wholesale, retail, and ecomm channels.
Measured Marketing ROI and Patient Lifetime Value on new, lapsed, and recurring patients across 150+ practice locations.
Developed custom “PalletVision” tool that uses computer vision and machine learning to measure warehouse inventory levels using consumer-grade web cameras.
Determined direction for SaaS firm at critical strategic junction with firm leadership and PE owners to dominate their niche while still delivering performance targets.
Analyzed first-ever global brand marketing push in three target cities across UK, US, and Japan and developed global “heavy-up playbook” for future campaigns.
Delivered quarterly Marketing ROI diagnostic models, predictive forecasting models, and customer segment diagnostic models resulting in a 48% increase in mROI delivery over three year engagement.
Delivered Marketing ROIs with specific focus on online-to-offline attribution and digital marketing techniques.
Analyzed pricing landscape with competitive intelligence and deep customer interviews supporting a 48% increase in price with near-zero customer attrition.
Developed the future state strategy for integration of RPA (Robotic Process Automation) into the operational improvement team’s portfolio, identifying critical bottlenecks and measuring the impacts.
Deployed customer segmentation initiatives into the merchandising team, maximizing vendor funding and optimizing CRM activities.