The future of Digital Ad Budgets

We give a presentation to a roomful of NYU Stern MBA students this week on the state of Marketing Measurement and Accountability.  As always, the students had great questions and insights, especially around digital marketing.  This time, one of the students asked “in five or ten years, how much of marketing spend will be going […]
Read More

Your Google Adwords ROI is -75%

A paper from the National Bureau of Economic Research concluded that the ROI of search engine marketing are “a fraction of conventional estimates” and in the studied company “become very negative.”  How can we reconcile this with what our clients believe and the fact that they’re spending millions with Google?
Read More