A Rule of Thumb in Pricing

Pricing is complex, which is why we love it.  But we also love those rare instances where we can use simple rules of thumb as a shortcut.  We’ve been using this one for years:
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The Six Analytic Capabilities of Retail Pricing Excellence

The current state of retailer pricing sophistication is all over the map. Some, with little investment and low organizational adoption, stay in the low-value early stages perennially. Others develop advanced analytic capabilities which, when paired with the broader strategic context, drive huge financial impacts. Setting aside why these disparities exist, there’s value in exploring how […]
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