experimental design

How Heavy is Heavy-up?

We often find ourselves in the situation in which our recommendations require changes that are large in magnitude or challenge the sacred cows of an organization.  In many of these cases there is tolerance for a test- either as a way to double check results before committing to a large change, or to “put your money where your math is” to dispel the organizational mythology.

But then a critical question is “how much should we spend?”  Read More »How Heavy is Heavy-up?