Key Value Item Series II: a KVI to whom?

This post is part II of our series on Key Value Items, or KVIs.  Read Part I here, and other pricing work here. Identifying KVIs as a retailer is complex and hard, but it’s important enough that it must be done right.  In the age of increased price comparison, online shopping, and showrooming, nailing the […]
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A tactical guide to finding your Key Value Items (KVIs)

In prior posts we’ve discussed the varying definitions of the Key Value Item (KVI) in retail.  Setting aside the important differences, the core principle remains: KVIs are the most important SKUs in the assortment.  We’ve worked with many retailers to build and maintain a list of their KVIs as top priority SKUs.  And while every retail sector […]
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Key Value Item Series I: (Re)Defining the KVI

This post is part I of our series on Key Value Items, or KVIs.  Read Part II here, and other pricing work here.  If you’re looking to get a better handle on your KVIs, drop us a line or schedule a free discovery interview and we can discuss in more depth. The standard definition of a […]
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