What we think
November 30, 2016
Key Value Item Series II: a KVI to whom?
This post is part II of our series on Key Value Items, or KVIs. Read Part I here, and other pricing work here. Identifying KVIs as
May 15, 2016
A tactical guide to finding your Key Value Items (KVIs)
In prior posts we’ve discussed the varying definitions of the Key Value Item (KVI) in retail. Setting aside the important differences, the core principle remains: KVIs
December 23, 2013
Key Value Item Series I: (Re)Defining the KVI
This post is part I of our series on Key Value Items, or KVIs. Read Part II here. If you’re looking to get a better handle on
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