What we think

June 10, 2016

The Weekly Flyer is Broken. Here’s Why.

We’re analytic practitioners, but we’re constantly preaching that there’s an art and a science to most of the decisions that retailers make.  Circular design, however, is […]
May 15, 2016

Improving Print Circular: more wins or fewer losses?

One retailer’s efforts to bring back the print circular’s ROI. There are many methods retailers use to make their circular work harder, but the fastest way […]
October 8, 2013

Measuring the ROI of PR Activities: 3 Central themes

As part of an ongoing conversation with some thought leader clients in the sports apparel sector, we discussed how to best measure PR activities. They were […]
July 19, 2013

The future of Digital Ad Budgets

We give a presentation to a roomful of NYU Stern MBA students this week on the state of Marketing Measurement and Accountability.  As always, the students […]
June 12, 2013

Your Google Adwords ROI is -75%

A paper from the National Bureau of Economic Research concluded that the ROI of search engine marketing are “a fraction of conventional estimates” and in the studied company […]
December 23, 2010

How Heavy is Heavy-up?

We often find ourselves in the situation in which our recommendations require changes that are large in magnitude or challenge the sacred cows of an organization. […]