What we think
June 10, 2016
We’re analytic practitioners, but we’re constantly preaching that there’s an art and a science to most of the decisions that retailers make. Circular design, however, is […]
May 15, 2016
One retailer’s efforts to bring back the print circular’s ROI. There are many methods retailers use to make their circular work harder, but the fastest way […]
October 8, 2013
As part of an ongoing conversation with some thought leader clients in the sports apparel sector, we discussed how to best measure PR activities. They were […]
July 19, 2013
We give a presentation to a roomful of NYU Stern MBA students this week on the state of Marketing Measurement and Accountability. As always, the students […]
June 12, 2013
A paper from the National Bureau of Economic Research concluded that the ROI of search engine marketing are “a fraction of conventional estimates” and in the studied company […]
December 23, 2010
We often find ourselves in the situation in which our recommendations require changes that are large in magnitude or challenge the sacred cows of an organization. […]