What we think
June 10, 2016
We’re analytic practitioners, but we’re constantly preaching that there’s an art and a science to most of the decisions that retailers make. Circular design, however, is […]
May 15, 2016
One retailer’s efforts to bring back the print circular’s ROI. There are many methods retailers use to make their circular work harder, but the fastest way […]
May 15, 2016
In prior posts we’ve discussed the varying definitions of the Key Value Item (KVI) in retail. Setting aside the important differences, the core principle remains: KVIs […]
December 23, 2013
This post is part I of our series on Key Value Items, or KVIs. Read Part II here. If you’re looking to get a better handle on […]
October 9, 2013
A recent HBR article titled “Understanding Fairness is the Key to Keeping Customers” caught our eyes this week. From the headline we expected another rant on […]
August 7, 2013
Pricing is complex, which is why we love it. But we also love those rare instances where we can use simple rules of thumb as a […]
August 7, 2013
The current state of retailer pricing sophistication is all over the map. Some, with little investment and low organizational adoption, stay in the low-value early stages […]