We’re asked all the time for some good books around analytics, big data, and their applications to business. We love what we do, so after a short poll around the office, we put this together.
How Not to be Wrong: the Power of Mathematical Thinking
How to Measure Anything: Finding the Value of Intangibles in Business
Seminal Academic Papers:
Judgement under Uncertainty: Heuristics and Biases
And pretty much anything by: Amos Tversky, Dan Ariely, Richard Thaler, Daniel Kahneman
Nudge: Improving Decisions About Health, Wealth, and Happiness
Great for specific anecdotes and hearing about analytics in action:
How to cheese off people at an industry conference cocktail hour
Read Black Swan and tell people that analytics are useless.
Point out this National Bureau of Economic Research paper says that search engine marketing is negative ROI.
And a category-buster that’s just plain fun:
What If?: Serious Scientific Answers to Absurd Hypothetical Questions