We’re asked all the time for some good books around analytics, big data, and their applications to business. We love what we do, so after a short poll around the office, we put this together.
Seminal Academic Papers:
Great for specific anecdotes and hearing about analytics in action:
How to cheese off people at an industry conference cocktail hour
Read Black Swan and tell people that analytics are useless.
Point out this National Bureau of Economic Research paper says that search engine marketing is negative ROI.
And a category-buster that’s just plain fun: