I’m lucky enough to be a guest lecturer at both Columbia Business School and NYU’s Stern School of Business.  The session is in two parts: first we do a general overview on the state of analytics, and then we cover how they should become an “informed consumer” of analytics in their marketing roles.

I’m happy to report that the future marketing leaders are sharp, full of energy, and are the exact opposite of the old marketing stereotypes.  There is still the excitement and strong creative bent, but these students are using marketing as a strategic toolset for the larger business, and will go toe-to-toe with any finance or line operating role who considers it an optional nice-to-have.  It’s thrilling to discuss their ideas, and their energy is contagious.