logo-whitelogo-normallogo-whitelogo-normal
  • CONSULTING
    • Custom Analytics
    • Marketing Analytics
    • Customer Analytics
    • Alteryx
  • RECENT PROJECTS
  • WHITE PAPERS
  • CONTACT
Online Price Discrimination: Neither Nefarious nor Unethical
May 16, 2013
Reactive Devaluation and The Economics of “Free”
May 22, 2013
Categories
  • Marketing Measurement
Tags

    An NYT article finally calls out the unspoken heroes of big data: those who aggregate, collect, cleanse, and validate raw data before they are analyzed.  In our hiring process we immediately screen out any resumes that don’t include SQL and advanced Excel skills, even if they will end up working entirely in advanced stats software.  Why?  Because those who haven’t been elbows-deep in the raw data haven’t seen firsthand how the analytic approach to a problem relies on the data treatments, calculations, transformations are made upstream in the process.

    What can we help you build, streamline, or improve?
    Contact Us
    Contact Information
    306 S. Washington Ave
    Suite 218
    Royal Oak, 48067
    Call Us
    203-200-0015
    © 2023 PENFIELD CONSULTING
    © 2023 PENFIELD. All Rights Reserved. Muffin group