What we think
July 23, 2021
Alteryx: Finance’s new best friend?
Alteryx is quickly becoming a leader in the analytics and data science automation space. However, it’s also being adopted by Finance and Accounting teams. Why? It
September 27, 2018
Using Big Tools to measure Small Impacts
A retailer client considering pulling back on a certain marketing vehicle because “it wasn’t working.” The supporting evidence was the same-store sales percentage growth numbers (“comps”
August 16, 2017
4-Line Case Study: Machine Learning applied to Vision
Problem Statement: A client had a unique challenge: they needed to know their inventory levels on their shop floor at each of their facilities, but could
November 30, 2016
Key Value Item Series II: a KVI to whom?
This post is part II of our series on Key Value Items, or KVIs. Read Part I here, and other pricing work here. Identifying KVIs as
June 10, 2016
The Weekly Flyer is Broken. Here’s Why.
We’re analytic practitioners, but we’re constantly preaching that there’s an art and a science to most of the decisions that retailers make. Circular design, however, is
May 24, 2016
3 Signs You’re A Hostage to Analytics
As data and analytics become more important to firms’ strategies, senior leaders are demanding more insights and more depth from their analytics teams (whether internal or 3rd
May 15, 2016
Improving Print Circular: more wins or fewer losses?
One retailer’s efforts to bring back the print circular’s ROI. There are many methods retailers use to make their circular work harder, but the fastest way
May 15, 2016
A tactical guide to finding your Key Value Items (KVIs)
In prior posts we’ve discussed the varying definitions of the Key Value Item (KVI) in retail. Setting aside the important differences, the core principle remains: KVIs
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