What we think
October 21, 2014
Many of our clients have Minimum Advertised Price (MAP) clauses in their vendor contracts, and we pay attention to developments in the space. When Amazon breaks MAP, […]
October 21, 2014
We’re asked all the time for some good books around analytics, big data, and their applications to business. We love what we do, so after a […]
December 23, 2013
This post is part I of our series on Key Value Items, or KVIs. Read Part II here. If you’re looking to get a better handle on […]
October 9, 2013
A recent HBR article titled “Understanding Fairness is the Key to Keeping Customers” caught our eyes this week. From the headline we expected another rant on […]
October 8, 2013
As part of an ongoing conversation with some thought leader clients in the sports apparel sector, we discussed how to best measure PR activities. They were […]
August 7, 2013
Pricing is complex, which is why we love it. But we also love those rare instances where we can use simple rules of thumb as a […]
August 7, 2013
The current state of retailer pricing sophistication is all over the map. Some, with little investment and low organizational adoption, stay in the low-value early stages […]
July 19, 2013
We give a presentation to a roomful of NYU Stern MBA students this week on the state of Marketing Measurement and Accountability. As always, the students […]