What we think

October 21, 2014

Empty Threats, Brinkmanship, and MAP

Many of our clients have Minimum Advertised Price (MAP) clauses in their vendor contracts, and we pay attention to developments in the space.  When Amazon breaks MAP, […]
October 21, 2014

The Big Data Book List

We’re asked all the time for some good books around analytics, big data, and their applications to business.  We love what we do, so after a […]
December 23, 2013

Key Value Item Series I: (Re)Defining the KVI

This post is part I of our series on Key Value Items, or KVIs.  Read Part II here.  If you’re looking to get a better handle on […]
October 9, 2013

“Fairness” in Pricing

A recent HBR article titled “Understanding Fairness is the Key to Keeping Customers” caught our eyes this week. From the headline we expected another rant on […]
October 8, 2013

Measuring the ROI of PR Activities: 3 Central themes

As part of an ongoing conversation with some thought leader clients in the sports apparel sector, we discussed how to best measure PR activities. They were […]
August 7, 2013

A Rule of Thumb in Pricing

Pricing is complex, which is why we love it.  But we also love those rare instances where we can use simple rules of thumb as a […]
August 7, 2013

The Six Analytic Capabilities of Retail Pricing Excellence

The current state of retailer pricing sophistication is all over the map. Some, with little investment and low organizational adoption, stay in the low-value early stages […]
July 19, 2013

The future of Digital Ad Budgets

We give a presentation to a roomful of NYU Stern MBA students this week on the state of Marketing Measurement and Accountability.  As always, the students […]