What we think
June 12, 2013
A paper from the National Bureau of Economic Research concluded that the ROI of search engine marketing are “a fraction of conventional estimates” and in the studied company […]
May 31, 2013
A recent blog got quite a lot of attention recently when it decried the declining profitability of Google Adwords. We’ve been predicting this for a while, […]
May 22, 2013
Imagine you’re in negotiations for a new job, and the hiring manager says “Well, we’ll throw in the ‘gold’ relocation package instead of the ‘silver'” at […]
May 20, 2013
An NYT article finally calls out the unspoken heroes of big data: those who aggregate, collect, cleanse, and validate raw data before they are analyzed. In […]
May 16, 2013
Another day, another incendiary article up in arms about the fact that two people may see different prices at the same website. The truth of the […]
February 22, 2013
In some sectors changing price isn’t as easy as a new shelf sticker. But that doesn’t mean it’s acceptable to communicate your price thoughtlessly, as APS […]
February 21, 2013
I once asked a contractor about those Central Vacs that have some houses have, and he shrugged and said “I’ve ripped just as many out as […]
December 20, 2012
As firms grow in sophistication with their pricing capabilities, at some point they exhaust the opportunities that internal to their company, and start looking outside to […]