What we think

November 14, 2012

Great intro guide to Promotion Measurement

A client recommended this blog post summarizing the main components of price promotion measurement.  Across industries, our experience is that lift and halo almost never offset […]
September 6, 2012

“I Can” vs. “I Should” use Big Data

As companies continue to try to actually deliver on the promise of “Big Data,” we’ve seen a number of them fall flat on their faces in […]
July 26, 2012

The man with two watches is never sure…

Analytics should rarely live alone- they should support (but not replace) a broader ecosystem of decision inputs.  But we can empathize with a common challenge- “what […]
June 7, 2012

More on “The Death of Print” Or not?

I love Derek Thompson at the Atlantic.  But this article compares “attention” and “users” across marketing vehicles, which ends up having very little to do with […]
May 21, 2012

Signaling in Pricing

A great article in the NYTimes on Signaling in Pricing.  This often reduce elasticities, or in extreme case even turn it positive, defined as a Giffen […]
May 4, 2012

Pricing Naïveté

We’re pretty passionate about pricing, and I’d like to think that when we win a client’s business it’s because we offer answers that better address the […]
March 29, 2012


It’s this kind of aggravating nonsense and irresponsible writing that sets the field of marketing measurement back years.  And infuriatingly, it is read by a lot […]
March 28, 2012

Retailer Pricing Prisoner’s Dilemma

The NYT has a great article on the state of promotion pricing in retail.  JC Penney is trying to get “off the drug” of discounting and […]