A client recommended this blog post summarizing the main components of price promotion measurement. Across industries, our experience is that lift and halo almost never offset […]
Analytics should rarely live alone- they should support (but not replace) a broader ecosystem of decision inputs. But we can empathize with a common challenge- “what […]
I love Derek Thompson at the Atlantic. But this article compares “attention” and “users” across marketing vehicles, which ends up having very little to do with […]
A great article in the NYTimes on Signaling in Pricing. This often reduce elasticities, or in extreme case even turn it positive, defined as a Giffen […]
We’re pretty passionate about pricing, and I’d like to think that when we win a client’s business it’s because we offer answers that better address the […]
It’s this kind of aggravating nonsense and irresponsible writing that sets the field of marketing measurement back years. And infuriatingly, it is read by a lot […]