What we think

March 22, 2012

Tons of Metrics, Just Not the Right Ones

A recent study from Columbia University just confirmed what we’ve been hearing for years: Marketers have access to lots of different metrics, but just not the […]
March 21, 2012

Advice to New Grads for “Big Data” Jobs in Retail

There’s no shortage of coverage of late for “big data analytics” and the hype around it:  Forbes’ “How Target Figured Out A Teen Girl Was Pregnant Before Her […]
March 13, 2012

Pricing in a Duopoly: Penny Wise, Pound Foolish

A Fortune-50 Retailer CEO was facing slowing store growth and a declining economy, and was accelerating price increases across the store that were growing the bottom […]
February 27, 2012

Bot Lunacy

Haven’t The Terminator, and I, Robot taught us that there will always need to be a human at the controls of the robot army?  Even as […]
February 16, 2012

If Print is Dying, Why is Circular ROI Increasing?

Download  the below in a 1-page whitepaper on circular ROI. There’s been a lot of noise in the advertising industry about the impending death of print as an […]
February 3, 2012

Pricing Analytics: Keys to success

When we assess our clients’ capabilities in Pricing Analytics, we use a framework that points out strengths and weaknesses of the system, rather than focusing on […]
January 20, 2012

Three Times to Ignore Analytics

Many of our clients have trouble striking the balance between the Art (their intuition and gut feels) and Science (analytical results and ROI) of their marketing plans. […]
December 9, 2011

Showrooms for Amazon

One issue guaranteed to spark heated conversation and debate with our brick-and-mortar retail clients is how to respond to Amazon.  And the story is only getting […]