What we think
March 22, 2012
A recent study from Columbia University just confirmed what we’ve been hearing for years: Marketers have access to lots of different metrics, but just not the […]
March 21, 2012
There’s no shortage of coverage of late for “big data analytics” and the hype around it: Forbes’ “How Target Figured Out A Teen Girl Was Pregnant Before Her […]
March 13, 2012
A Fortune-50 Retailer CEO was facing slowing store growth and a declining economy, and was accelerating price increases across the store that were growing the bottom […]
February 27, 2012
Haven’t The Terminator, and I, Robot taught us that there will always need to be a human at the controls of the robot army? Even as […]
February 16, 2012
Download the below in a 1-page whitepaper on circular ROI. There’s been a lot of noise in the advertising industry about the impending death of print as an […]
February 3, 2012
When we assess our clients’ capabilities in Pricing Analytics, we use a framework that points out strengths and weaknesses of the system, rather than focusing on […]
January 20, 2012
Many of our clients have trouble striking the balance between the Art (their intuition and gut feels) and Science (analytical results and ROI) of their marketing plans. […]
December 9, 2011
One issue guaranteed to spark heated conversation and debate with our brick-and-mortar retail clients is how to respond to Amazon. And the story is only getting […]