What we think
November 10, 2011
A great read is here at NYTimes.com on their “You’re the boss” blog about running a small business. Our reactions are: 1) Pretty amazing that the […]
October 31, 2011
Ever wonder why you can’t get an iPhone for cheaper at Verizon than AT&T? The practice in certain industries is for manufacturers to establish a Minimum […]
July 5, 2011
We recently delivered a marketing assessment to a marketing team led by someone who had recently come from a large chewing gum brand. He relayed a […]
June 10, 2011
When people look to measure the response of Hispanic advertising tactics, the knee-jerk response is often to try to isolate Hispanic populations sets so as to […]
May 16, 2011
I’m lucky enough to have worked with some clients for many years, many through modeling relationships in which we have measured their key macroeconomic drivers. We get […]
May 13, 2011
An article in today’s NYTimes cites a McKinsey study that shows the value of analytics to healthcare in the US could be $300 Billion. They […]
May 12, 2011
A professor at Yale recently asked me the following question: “If you were going to improve the current state of business analytics, where would you focus?” […]
April 21, 2011
How you measure marketing is important, but some of the most critical conversations happen before any analytics. I shared some time with the CMO of a […]