What we think

November 10, 2011

Turning off Adwords

A great read is here at NYTimes.com on their “You’re the boss” blog about running a small business.  Our reactions are: 1) Pretty amazing that the […]
October 31, 2011

Minimum Advertised Price: Pigs get fat, Hogs gets slaughtered

Ever wonder why you can’t get an iPhone for cheaper at Verizon than AT&T?  The practice in certain industries is for manufacturers to establish a Minimum […]
July 5, 2011

Real World Validation of Marketing Contribution

We recently delivered a marketing assessment to a marketing team led by someone who had recently come from a large chewing gum brand.  He relayed a […]
June 10, 2011

Marketing to Acculturated Hispanic Audiences

When people look to measure the response of Hispanic advertising tactics, the knee-jerk response is often to try to isolate Hispanic populations sets so as to […]
May 16, 2011

Macroeconomic Dissociation

I’m lucky enough to have worked with some clients for many years, many through modeling relationships in which we have measured their key macroeconomic drivers.  We get […]
May 13, 2011

“Math Majors, Rejoice!” Analytics in Healthcare

An article in today’s NYTimes cites a McKinsey study that shows the value of analytics to healthcare in the US could be $300 Billion.   They […]
May 12, 2011

Retail Competitive Intelligence via Web Scraping

A professor at Yale recently asked me the following question: “If you were going to improve the current state of business analytics, where would you focus?” […]
April 21, 2011

What is Marketing Accountable For?

How you measure marketing is important, but some of the most critical conversations happen before any analytics.  I shared some time with the CMO of a […]