What we think

December 23, 2011

The Wall Street Journal Agrees

Today’s WSJ article titled “Retailers Try to Thwart Price Apps” came to the same conclusions that I did here.  In essence, bricks-and-mortar retailers will have to: […]
December 13, 2011

Timely NYT article on “Showrooms for Amazon”

The NYT is running an op-ed piece about Amazon’s new salvo with it’s Price Check app which I discussed a few days ago.  It explores Amazon’s […]
December 9, 2011

Showrooms for Amazon

One issue guaranteed to spark heated conversation and debate with our brick-and-mortar retail clients is how to respond to Amazon.  And the story is only getting […]
November 10, 2011

Turning off Adwords

A great read is here at NYTimes.com on their “You’re the boss” blog about running a small business.  Our reactions are: 1) Pretty amazing that the […]
October 31, 2011

Minimum Advertised Price: Pigs get fat, Hogs gets slaughtered

Ever wonder why you can’t get an iPhone for cheaper at Verizon than AT&T?  The practice in certain industries is for manufacturers to establish a Minimum […]
July 5, 2011

Real World Validation of Marketing Contribution

We recently delivered a marketing assessment to a marketing team led by someone who had recently come from a large chewing gum brand.  He relayed a […]
June 10, 2011

Marketing to Acculturated Hispanic Audiences

When people look to measure the response of Hispanic advertising tactics, the knee-jerk response is often to try to isolate Hispanic populations sets so as to […]
May 16, 2011

Macroeconomic Dissociation

I’m lucky enough to have worked with some clients for many years, many through modeling relationships in which we have measured their key macroeconomic drivers.  We get […]