What we think

May 13, 2011

“Math Majors, Rejoice!” Analytics in Healthcare

An article in today’s NYTimes cites a McKinsey study that shows the value of analytics to healthcare in the US could be $300 Billion.   They […]
May 12, 2011

Retail Competitive Intelligence via Web Scraping

A professor at Yale recently asked me the following question: “If you were going to improve the current state of business analytics, where would you focus?” […]
April 21, 2011

What is Marketing Accountable For?

How you measure marketing is important, but some of the most critical conversations happen before any analytics.  I shared some time with the CMO of a […]
March 29, 2011

Tornado Charts for Sensitivity

One of my favorite outputs from our marketing analytics models never gets its due.  It shows which factors are moving the business results more than others. […]
March 28, 2011

Tom Davenport on Enterprise Analytics

Tom Davenport’s Competing on Analytics was extraordinarily helpful when I was setting up supply chain, marketing, pricing, and competitive intelligence analytics teams inside Home Depot.  His […]
March 21, 2011

The Ever Elusive Key Value Item

I recently caught up with a colleague in the pricing analytics world who had moved into a leadership role at a retailer, and we discussed how […]
February 13, 2011

Out Googling Google- Gaming PageRank

There was a great article on “black hat” search engine optimization in today’s NYTimes.   Under most circumstances I’m the last person to recommend reading comments […]
February 11, 2011

The Kids Are All Right

I’m lucky enough to be a guest lecturer at both Columbia Business School and NYU’s Stern School of Business.  The session is in two parts: first […]