What we think

March 29, 2011

Tornado Charts for Sensitivity

One of my favorite outputs from our marketing analytics models never gets its due.  It shows which factors are moving the business results more than others. […]
March 28, 2011

Tom Davenport on Enterprise Analytics

Tom Davenport’s Competing on Analytics was extraordinarily helpful when I was setting up supply chain, marketing, pricing, and competitive intelligence analytics teams inside Home Depot.  His […]
March 21, 2011

The Ever Elusive Key Value Item

I recently caught up with a colleague in the pricing analytics world who had moved into a leadership role at a retailer, and we discussed how […]
February 13, 2011

Out Googling Google- Gaming PageRank

There was a great article on “black hat” search engine optimization in today’s NYTimes.   Under most circumstances I’m the last person to recommend reading comments […]
February 11, 2011

The Kids Are All Right

I’m lucky enough to be a guest lecturer at both Columbia Business School and NYU’s Stern School of Business.  The session is in two parts: first […]
February 11, 2011

Check your digital media for Adstock effects

When we’re doing marketing analytics work, we’re often asked by clients how much they can spend in a certain media.  The implied second half of the […]
January 29, 2011

Beezid.com is run by evil geniuses

My college roommate once said “When you get deep into any subject, you learn that it quickly becomes a totally different subject.  Math becomes computer science, […]
January 26, 2011

Surprise! Your Marketing ROI isn’t Surprising

When clients engage us repeatedly to track their marketing effectiveness and ROI over time, we are allowed a much deeper and more strategic role with them. […]