One of my favorite outputs from our marketing analytics models never gets its due. It shows which factors are moving the business results more than others. […]
Tom Davenport’s Competing on Analytics was extraordinarily helpful when I was setting up supply chain, marketing, pricing, and competitive intelligence analytics teams inside Home Depot. His […]
There was a great article on “black hat” search engine optimization in today’s NYTimes. Under most circumstances I’m the last person to recommend reading comments […]
My college roommate once said “When you get deep into any subject, you learn that it quickly becomes a totally different subject. Math becomes computer science, […]
When clients engage us repeatedly to track their marketing effectiveness and ROI over time, we are allowed a much deeper and more strategic role with them. […]