What we think

February 11, 2011

Check your digital media for Adstock effects

When we’re doing marketing analytics work, we’re often asked by clients how much they can spend in a certain media.  The implied second half of the […]
January 29, 2011

Beezid.com is run by evil geniuses

My college roommate once said “When you get deep into any subject, you learn that it quickly becomes a totally different subject.  Math becomes computer science, […]
January 26, 2011

Surprise! Your Marketing ROI isn’t Surprising

When clients engage us repeatedly to track their marketing effectiveness and ROI over time, we are allowed a much deeper and more strategic role with them. […]
January 25, 2011

I’m oddly proud

Passing Google’s Advanced Search Exam was harder than I expected.
January 18, 2011

What to Keep Today for Tomorrow’s Analytics

Though I’ve posted on this topic recently, I’ve had requests for a more specific look at how to start and maintain data today for future analytics […]
December 23, 2010

How Heavy is Heavy-up?

We often find ourselves in the situation in which our recommendations require changes that are large in magnitude or challenge the sacred cows of an organization. […]
December 11, 2010

Building a Data Foundation for Analytics

We work with many companies that are just getting started on the pathway to analytics.  Their data is usually better than they think it is, though […]
December 8, 2010

Remarketing ain’t Marketing

As digital tactics continue to explode in breadth as well as depth, we’re being asked about how to think about remarketing in the context of other […]