What we think
November 1, 2010
"Social Listening" data is getting better and better. What should we do about it?
October 31, 2010
There’s a phenomenal NYTimes Magazine article today that blends two of my favorite topics: behavioral science and advertising effectiveness, and comes complete with shoutouts to two […]
October 28, 2010
We’re frequently asked to “optimize the price” of a product or set of related products, though it surprises many to know that there are actually two […]
October 22, 2010
Anyone can calculate an ROI, but just the word is the same doesn't mean that it's actually measuring the same thing. Or that it's correct.
October 19, 2010
In the messy world of team decision making, what factors improve the outcome?