What we think

November 16, 2010

Cotton Prices Kill Advertising

“Cotton prices have jumped 95%  in the last 12 months, so we’re going to cut advertising.” That doesn’t seem like it makes much sense, yet it’s […]
November 13, 2010

Association of Hispanic Ad Agencies Podcast

Last month I spoke at a conference on the challenges and best practices of measuring Hispanic marketing.  Slides are available here, and podcast available here.
November 6, 2010

When to Test and when to Regress

Test vs. Control, and Regression. Which tool for which problem?
November 1, 2010

What to do about Blogs?

"Social Listening" data is getting better and better. What should we do about it?
October 31, 2010

Advertising Effectiveness in Voting

There’s a phenomenal NYTimes Magazine article today that blends two of my favorite topics: behavioral science and advertising effectiveness, and comes complete with shoutouts to two […]
October 28, 2010

“Optimal” Pricing

We’re frequently asked to “optimize the price” of a product or set of related products, though it surprises many to know that there are actually two […]
October 22, 2010

Your Search and Banner ROI is Wrong

Anyone can calculate an ROI, but just the word is the same doesn't mean that it's actually measuring the same thing. Or that it's correct.
October 19, 2010

Smarts vs. Diversity of Opinions

In the messy world of team decision making, what factors improve the outcome?