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The Ever Elusive Key Value Item
March 21, 2011
Tornado Charts for Sensitivity
March 29, 2011
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  • Marketing Measurement
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    Tom Davenport’s Competing on Analytics was extraordinarily helpful when I was setting up supply chain, marketing, pricing, and competitive intelligence analytics teams inside Home Depot.  His framework for how companies build analytics capabilities is spot on (we started at a low stage 2, and made it to a mid-stage 4) He’s still at it, and continues to be way ahead of the curve.  Scott Brinker has a great summary of his talk at eMetrics here.

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