A great read is here at NYTimes.com on their “You’re the boss” blog about running a small business. Our reactions are:
1) Pretty amazing that the subtle nuances of a single marketing vehicle can be important enough to make the paper- and no small paper at that!
2) If this experiment is representative, it’s a testament to the usage of search engines these days.
3) … and that there’s only one player!
4) But more distressing is the implication that paid search can influence natural search. I’m a fan of Google, but much less if they’re breaking their “Don’t be evil” pledge.