A great read is here at NYTimes.com on their “You’re the boss” blog about running a small business.  Our reactions are:

1) Pretty amazing that the subtle nuances of a single marketing vehicle can be important enough to make the paper- and no small paper at that!

2) If this experiment is representative, it’s a testament to the usage of search engines these days.

3) … and that there’s only one player!

4) But more distressing is the implication that paid search can influence natural search.  I’m a fan of Google, but much less if they’re breaking their “Don’t be evil” pledge.